Marketing Management: (Record no. 653866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00411nam a22001337a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ramaswamy,V.S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Sub Title | Planning Implementation and Control-The Indian Context/ |
| Statement of responsibility, etc | by V.S.Ramaswamy and S.Namakumari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | Macmillan, |
| Year of publication | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix,514p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumar ,S[author] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 06/08/2022 | 108.00 | 658.8 RAM/M | USCA2810 | 06/08/2022 | Book |