Product Policy and Strategy/ (Record no. 653732)

MARC details
000 -LEADER
fixed length control field 00377nam a22001337a 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5
Item number LUC/P
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Luck,David J
245 ## - TITLE STATEMENT
Title Product Policy and Strategy/
Statement of responsibility, etc by David J Luck
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Prentice Hall of India,
Year of publication 1976.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 118p.
490 ## - SERIES STATEMENT
Series statement Prentice-Hall Foundations of Marketing Series.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 05/08/2022 9.50 658.5 LUC/P USCA1727 05/08/2022 Book