The beauty paradigm : (Record no. 636241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392cam a22001455i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354791659 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | JAI |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jaishri Jethwaney |
| 245 14 - TITLE STATEMENT | |
| Title | The beauty paradigm : |
| Sub Title | gender discourse in indian advertising / |
| Statement of responsibility, etc | Jaishri Jethwaney. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | SAGE, |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 239 pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Geographic subdivision | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Management | Institute of Management | 01/04/2022 | 550.00 | 659 JAI | IMK16858 | 01/04/2022 | Book |