Brand management: (Record no. 632348)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00355nam a22001337a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788125914273 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8B |
Item number | MOO |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Moorthi, Y.R.L. |
245 ## - TITLE STATEMENT | |
Title | Brand management: |
Sub Title | the Indian context/ |
Statement of responsibility, etc | Y.R.L. Moorthi. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Noida: |
Name of publisher | Vikas Publishing, |
Year of publication | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 171 pages. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand Management |
Geographic subdivision | India |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|
Institute of Management | Institute of Management | Processing Center | 07/03/2022 | 658.8B MOO | IMK16046 | 07/03/2022 | Book |