Marketing Management: Indian Context Global Perspective (Record no. 616266)

MARC details
000 -LEADER
fixed length control field 00593nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352807383
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAM/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy V S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Namakumari S
245 ## - TITLE STATEMENT
Title Marketing Management: Indian Context Global Perspective
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publications
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 798p.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note https://us.sagepub.com/en-us/nam/marketing-management/book265860?page=2#contents
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Study Centre Pandalam ,University of Kerala Study Centre Pandalam ,University of Kerala Processing Center 07/01/2022   658.8 RAM/M USCP1689 07/01/2022 07/01/2022 Book