Integrated Marketing Communication: (Record no. 614327)
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000 -LEADER | |
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fixed length control field | 00490nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332536845 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MAL/I |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malaval,Philippe |
245 ## - TITLE STATEMENT | |
Title | Integrated Marketing Communication: |
Remainder of title | Pentacom/ |
Statement of responsibility, etc. | by Philippe Malaval,et al. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education , |
Date of publication, distribution, etc. | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii,480p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Abbo,Marie-Helene |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kumar,Muneesh |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Decaudin,Jean-Marc |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | Processing Center | 04/12/2021 | 658.8 MAL/I | USCA4530 | 04/12/2021 | 04/12/2021 | Book |