Integrated Marketing Communication: (Record no. 614327)

MARC details
000 -LEADER
fixed length control field 00490nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332536845
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAL/I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malaval,Philippe
245 ## - TITLE STATEMENT
Title Integrated Marketing Communication:
Remainder of title Pentacom/
Statement of responsibility, etc. by Philippe Malaval,et al.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxii,480p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Abbo,Marie-Helene
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar,Muneesh
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Decaudin,Jean-Marc
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala Processing Center 04/12/2021   658.8 MAL/I USCA4530 04/12/2021 04/12/2021 Book