Principles of Marketing/ (Record no. 614312)
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000 -LEADER | |
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fixed length control field | 00361nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789353502447 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | PRI/P |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Pride,William M |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing/ |
Statement of responsibility, etc. | by William M Pride and O.C.Ferrell |
250 ## - EDITION STATEMENT | |
Edition statement | 18ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | India: |
Name of publisher, distributor, etc. | Cenage , |
Date of publication, distribution, etc. | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxi,687p. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ferrell,O.C |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | Processing Center | 03/12/2021 | 658.8 PRI/P | USCA5650 | 03/12/2021 | 03/12/2021 | Book |