Advertising and Brand Management (Record no. 611465)

MARC details
000 -LEADER
fixed length control field 00388nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9385462894
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CHA.A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Charan ,Amita
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dahiya , Rekha
245 ## - TITLE STATEMENT
Title Advertising and Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Ane Book pvt.ltd.,
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 425 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mananagement-
-- Brand Management-
-- Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Reference School of Distance Education, University of Kerala, Kariavattom Campus School of Distance Education, University of Kerala, Kariavattom Campus General Stacks 16/02/2021 1995.00   R 658.8 CHA.A SDE29146 14/03/2023 23/09/2021 Reference