Strategic marketing: Making Decisions for Strategic Advantage (Record no. 611382)
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000 -LEADER | |
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fixed length control field | 00423nam a2200145 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789388028714 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | SHA.S |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sahaf, Musadiq A |
245 ## - TITLE STATEMENT | |
Title | Strategic marketing: Making Decisions for Strategic Advantage |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi: |
Date of publication, distribution, etc. | 2014 |
Name of publisher, distributor, etc. | PHI Learning, |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 714 p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic Management- |
-- | Strategic Marketing- |
-- | Marketing Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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School of Distance Education, University of Kerala, Kariavattom Campus | School of Distance Education, University of Kerala, Kariavattom Campus | General Stacks | 10/03/2021 | 695.00 | 658.8 SHA.S | SDE29328 | 16/09/2021 | 16/09/2021 | Book |