Marketing management :Indian context,Global perspectives (Record no. 609180)

MARC details
000 -LEADER
fixed length control field 00424nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200324s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAM-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy
245 #0 - TITLE STATEMENT
Title Marketing management :Indian context,Global perspectives
250 ## - EDITION STATEMENT
Edition statement 5 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NewDelhi :
Name of publisher, distributor, etc. McGraw hill education ,
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 788p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        School of Distance Education, University of Kerala, Kariavattom Campus School of Distance Education, University of Kerala, Kariavattom Campus Processing Center 29/08/2018 1 658.8 RAM-M SDE24552 17/11/2020 04/11/2020 27/03/2020 Book