Marketing Management : Indian Context Global Perspective (Record no. 605210)

MARC details
000 -LEADER
fixed length control field 00429nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200324s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAM-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy, V S : Namakumari, S
245 #0 - TITLE STATEMENT
Title Marketing Management : Indian Context Global Perspective
250 ## - EDITION STATEMENT
Edition statement 5 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill Education (India) Private Limited,
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 788p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        School of Distance Education, University of Kerala, Kariavattom Campus School of Distance Education, University of Kerala, Kariavattom Campus Processing Center 08/07/2014   658.8 RAM-M SDE20182 27/03/2020 27/03/2020 Book