Marketing Management (Record no. 602109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389538335 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAX.M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Rajan |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd&6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NewDelhi : |
| Name of publisher, distributor, etc. | TATA McGraw-Hill Publishing Co., |
| Date of publication, distribution, etc. | 2006,2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 746p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Distance Education, University of Kerala, Kariavattom Campus | School of Distance Education, University of Kerala, Kariavattom Campus | General Stacks | 05/08/2009 | 658.8 SAX.M | SDE17048 | 07/01/2022 | 27/03/2020 | Book | ||||||
| School of Distance Education, University of Kerala, Kariavattom Campus | School of Distance Education, University of Kerala, Kariavattom Campus | General Stacks | 10/03/2021 | 658.8 SAX.M | SDE29265 | 15/09/2021 | 15/09/2021 | Book | 895.00 |