Consumer market research handbook (Record no. 588998)

MARC details
000 -LEADER
fixed length control field 00396nam a2200145 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.83 WOR-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Worcester, Robert M, Ed.; Downham, John, Ed.
245 ## - TITLE STATEMENT
Title Consumer market research handbook
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Van Nostrand Reinhold Co.
Date of publication, distribution, etc. 1978
300 ## - PHYSICAL DESCRIPTION
Extent
490 ## - SERIES STATEMENT
Series statement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research and analysis-- Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        School of Distance Education, University of Kerala, Kariavattom Campus School of Distance Education, University of Kerala, Kariavattom Campus Processing Center 12/12/2019   R 658.83 WOR-C SDE4006 12/12/2019 12/12/2019 Book