Marketing strategy and plans: Systematic marketing management (Record no. 588993)

MARC details
000 -LEADER
fixed length control field 00385nam a2200145 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LUC-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Luck, David J; Ferrell, O C
245 ## - TITLE STATEMENT
Title Marketing strategy and plans: Systematic marketing management
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersy
Name of publisher, distributor, etc. Prentice-Hall Inc. Eaglewood Cliffs
Date of publication, distribution, etc. 1979
300 ## - PHYSICAL DESCRIPTION
Extent
490 ## - SERIES STATEMENT
Series statement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        School of Distance Education, University of Kerala, Kariavattom Campus School of Distance Education, University of Kerala, Kariavattom Campus Processing Center 12/12/2019   658.8 LUC-M SDE4001 12/12/2019 12/12/2019 Book