Ultimate guide to business writing : (Record no. 582131)

MARC details
000 -LEADER
fixed length control field 02234cam a22001698i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367700195
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380.3L
Item number MAY
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Maynard-Smith, Julian
245 14 - TITLE STATEMENT
Title Ultimate guide to business writing :
Remainder of title discover all the secrets of creating and managing business documents /
Statement of responsibility, etc. Julian Maynard-Smith.
250 ## - EDITION STATEMENT
Edition statement First Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxon:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 191 pages.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers' needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to help readers frame their thinking and find the right answers, and dozens of examples of what works and why. The book's also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn't just practical and anecdotal: it's also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the book's bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers and communicators, copywriters and creative directors; it's also suitable for anyone whose job requires them to write, whether it's something as simple as an email or as complex as a set of policies or a handbook"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business writing.
-- Business letters
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 18/12/2021 3205.93   380.3L MAY IMK16724 18/12/2021 18/12/2021 Book