Intelligent marketing: (Record no. 582080)

MARC details
000 -LEADER
fixed length control field 00425nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789353887094
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number KUM
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kumar, V.
245 ## - TITLE STATEMENT
Title Intelligent marketing:
Sub Title employing new-age technologies/
Statement of responsibility, etc V. Kumar.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Sage,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 295 pages.
500 ## - GENERAL NOTE
General note Forwarded by Philip Kotler
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing;
-- Social media
Form subdivision Economic aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 16/12/2021 495.00 658.872 KUM IMK16676 16/12/2021 Book
        Institute of Management Institute of Management General Stacks 18/06/2023 495.00 658.872 KUM IMK16948 18/06/2023 Book