Advertising and promotion : an integrated marketing communications perspective (Record no. 581738)

MARC details
000 -LEADER
fixed length control field 00441nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210228s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 659
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 #0 - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 9
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw-Hill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 1016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 28/02/2021 725.00   659 BEL IMK16080 28/02/2021 28/02/2021 Book