Marketing research : an applied orientation (Record no. 581658)
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000 -LEADER | |
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fixed length control field | 00406nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210228s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332555693 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 659 |
Item number | MAL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K |
245 #0 - TITLE STATEMENT | |
Title | Marketing research : an applied orientation |
250 ## - EDITION STATEMENT | |
Edition statement | 7 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 968p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 28/02/2021 | 829.00 | 658.83MAL | IMK15993 | 28/02/2021 | 28/02/2021 | Book |