Digital advertising (Record no. 581441)
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000 -LEADER | |
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fixed length control field | 00400nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201111s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781137494344 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 659.1 |
Item number | MCS |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | McStay, Andrew |
245 #0 - TITLE STATEMENT | |
Title | Digital advertising |
250 ## - EDITION STATEMENT | |
Edition statement | 2ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | U S : |
Name of publisher, distributor, etc. | Palgrave MacMillan, |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 221p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 21/12/2020 | 659.1 MCS | IMK15206 | 21/12/2020 | 21/12/2020 | Book |