Marketing channel strategy (Record no. 581365)

MARC details
000 -LEADER
fixed length control field 00429nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292060460
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8C
Item number PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmatier, Robert W., et al.
245 #0 - TITLE STATEMENT
Title Marketing channel strategy
250 ## - EDITION STATEMENT
Edition statement 8ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. England :
Name of publisher, distributor, etc. Pearson Education Limited,
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 496p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Channels
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 21/12/2020   658.8C PAL IMK15843 21/12/2020 21/12/2020 Book