Digital analytics for marketing / (Record no. 581096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01172cam a22001818i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138190689 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.05467 |
| Item number | SPO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sponder, Marshall, |
| 245 10 - TITLE STATEMENT | |
| Title | Digital analytics for marketing / |
| Statement of responsibility, etc. | Marshall Sponder & Gohar F. Khan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 389 pages. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khan, Gohar F., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Management | Institute of Management | Processing Center | 22/10/2020 | 3823.04 | 658.05467 SPO | IMK15875 | 22/10/2020 | 22/10/2020 | Book |