Financial services marketing : (Record no. 581020)

MARC details
000 -LEADER
fixed length control field 01575cam a22002054i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138684522
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.15S
Item number ENN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ennew, Christine,
245 10 - TITLE STATEMENT
Title Financial services marketing :
Remainder of title an international guide to principles and practice /
Statement of responsibility, etc. Christine Ennew, Nigel Waite and Róisín Waite.
250 ## - EDITION STATEMENT
Edition statement Third Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
500 ## - GENERAL NOTE
General note Revised edition of Financial services marketing, 2013.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Financial services industry
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Waite, Nigel,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Waite, Róisín,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 16/10/2020 4829.03   658.15S ENN IMK15659 16/10/2020 16/10/2020 Book