Financial services marketing : (Record no. 581020)
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000 -LEADER | |
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fixed length control field | 01575cam a22002054i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138684522 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.15S |
Item number | ENN |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ennew, Christine, |
245 10 - TITLE STATEMENT | |
Title | Financial services marketing : |
Remainder of title | an international guide to principles and practice / |
Statement of responsibility, etc. | Christine Ennew, Nigel Waite and Róisín Waite. |
250 ## - EDITION STATEMENT | |
Edition statement | Third Edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London: |
Name of publisher, distributor, etc. | Routledge, |
Date of publication, distribution, etc. | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource. |
500 ## - GENERAL NOTE | |
General note | Revised edition of Financial services marketing, 2013. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Financial services industry |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Waite, Nigel, |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Waite, Róisín, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 16/10/2020 | 4829.03 | 658.15S ENN | IMK15659 | 16/10/2020 | 16/10/2020 | Book |