Digital and social media marketing : (Record no. 580848)
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000 -LEADER | |
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fixed length control field | 00719cam a2200217 i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138917910 (pbk.) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.05467 |
Item number | DIG |
245 00 - TITLE STATEMENT | |
Title | Digital and social media marketing : |
Remainder of title | a results-driven approach / |
Statement of responsibility, etc. | edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London: |
Name of publisher, distributor, etc. | Routledge, |
Date of publication, distribution, etc. | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv, 319 pages : |
Other physical details | illustrations ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Electronic commerce. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Social media. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Heinze, Aleksej, |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fletcher, Gordon |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rashid, Tahir |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cruz,Ana |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 01/10/2020 | 3915.11 | 2 | 658.05467 DIG | IMK15509 | 23/07/2024 | 25/06/2024 | 01/10/2020 | Book |