Digital and social media marketing : (Record no. 580848)

MARC details
000 -LEADER
fixed length control field 00719cam a2200217 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138917910 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.05467
Item number DIG
245 00 - TITLE STATEMENT
Title Digital and social media marketing :
Remainder of title a results-driven approach /
Statement of responsibility, etc. edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 319 pages :
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Heinze, Aleksej,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fletcher, Gordon
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rashid, Tahir
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cruz,Ana
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 01/10/2020 3915.11 2 658.05467 DIG IMK15509 23/07/2024 25/06/2024 01/10/2020 Book