Market management and project business development / (Record no. 580761)

MARC details
000 -LEADER
fixed length control field 02191cam a2200217 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415705080 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415705097 (paperback)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SMY
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smyth, Hedley.
245 10 - TITLE STATEMENT
Title Market management and project business development /
Statement of responsibility, etc. Hedley Smyth.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 314 pages :
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 281-310) and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Market Management and Project Business Development is a guide to the theory and practice of marketing and selling projects in business. Successfully marketing and selling a project to investors is so crucial an element of project management that it dictates whether the project is funded, and as a result, whether it can go ahead. But marketing and promotion are often not part of the competent project manager's skills set. Moreover, most books available are limited to the selling of construction projects, leading to potential "blind spots" in this area for students, specialists and practitioners which have potential to threaten the success of real-life projects on the ground. This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide through the stages in the process of marketing a project from its inception all the way through to its launch to market, including: the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Project management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Project Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / General.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / General.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 11/09/2020 3455.14   658.8 SMY IMK14992 11/09/2020 11/09/2020 Book