Brand transformation : (Record no. 580745)

MARC details
000 -LEADER
fixed length control field 00588cam a22001698i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138064294 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138064300 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B
Item number GLA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Glanfield, Keith,
245 10 - TITLE STATEMENT
Title Brand transformation :
Remainder of title transforming firm performance by disruptive, pragmatic and achievable brand /
Statement of responsibility, etc. Keith Glanfield.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 224 pages
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organizational change.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

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