Managing marketing; (Record no. 580647)

MARC details
000 -LEADER
fixed length control field 00466nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126548521
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number S 658.8
Item number CAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Capon, Noel
245 ## - TITLE STATEMENT
Title Managing marketing;
Remainder of title a concise approach/
Statement of responsibility, etc. Noel Capon, Siddharth Shekhar Singh.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 449 pages;
Other physical details Includes Endnotes, Answers, Glossary, Image credits,Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Singh, Siddharth Shekhar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 02/07/2020 469.00   S 658.8 CAP IMK16288 02/07/2020 02/07/2020 Book