Advertising and integrated marketing communication/ (Record no. 580611)

MARC details
000 -LEADER
fixed length control field 00345nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026058
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number S 659
Item number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah, Kruti
245 ## - TITLE STATEMENT
Title Advertising and integrated marketing communication/
Statement of responsibility, etc. Kruti Shah
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai:
Name of publisher, distributor, etc. McGraw Hills,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 889 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertisement
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 29/06/2020 845.00   S 659 SHA IMK16252 29/06/2020 29/06/2020 Book