Advertising and integrated marketing communication/ (Record no. 580611)
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000 -LEADER | |
---|---|
fixed length control field | 00345nam a22001337a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259026058 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | S 659 |
Item number | SHA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shah, Kruti |
245 ## - TITLE STATEMENT | |
Title | Advertising and integrated marketing communication/ |
Statement of responsibility, etc. | Kruti Shah |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Chennai: |
Name of publisher, distributor, etc. | McGraw Hills, |
Date of publication, distribution, etc. | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 889 pages. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertisement |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Institute of Management | Institute of Management | Processing Center | 29/06/2020 | 845.00 | S 659 SHA | IMK16252 | 29/06/2020 | 29/06/2020 | Book |