Advertising: (Record no. 580569)

MARC details
000 -LEADER
fixed length control field 00404nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120329737
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number S 659.1
Item number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sharma, Sangeeta
245 ## - TITLE STATEMENT
Title Advertising:
Remainder of title planning and implementation/
Statement of responsibility, etc. Sangeeta Sharma, Raghuvir Singh
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi:
Name of publisher, distributor, etc. PHI Learning,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 478 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Singh, Raghuvir
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 16/06/2020 395.00   S 659.1 SHA IMK16210 16/06/2020 16/06/2020 Book