Marketing and supply chain management : (Record no. 580493)

MARC details
000 -LEADER
fixed length control field 01220cam a22001818i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138181656 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.7
Item number FOL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Folinas, Dimitris,
245 10 - TITLE STATEMENT
Title Marketing and supply chain management :
Remainder of title a systemic approach /
Statement of responsibility, etc. Dimitris Folinas and Thomas Fotiadis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge ,
Date of publication, distribution, etc. 2018 .
300 ## - PHYSICAL DESCRIPTION
Extent 232 pages ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business logistics.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fotiadis, Thomas
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 13/03/2020   658.7 FOL IMK15270 13/03/2020 13/03/2020 Book