Power brands : measuring , making, managing brand success (Record no. 579885)
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000 -LEADER | |
---|---|
fixed length control field | 00536nam a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | |
Terms of availability | $60.00 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | R 658.8B PER |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perrey, Jesko;; Freundt, Tjark; Spillecke, Dennis |
245 ## - TITLE STATEMENT | |
Title | Power brands : measuring , making, managing brand success |
Statement of responsibility, etc. | Perrey, Jesko;; Freundt, Tjark; Spillecke, Dennis |
250 ## - EDITION STATEMENT | |
Edition statement | 3 edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Wiley Blackwell |
Date of publication, distribution, etc. | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 329 p |
490 ## - SERIES STATEMENT | |
Series statement | |
500 ## - GENERAL NOTE | |
General note | |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Southern Book Star |
Provenance (VM) [OBSOLETE] | SBS-T/313 dtd 05/12/2015 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Institute of Management | Institute of Management | Processing Center | 07/01/2022 | 0.00 | R 658.8B PER | IMK14362 | 25/10/2019 | 25/10/2019 | Book |