Brand challenge : adapting branding to sectorial imperatives (Record no. 579478)

MARC details
000 -LEADER
fixed length control field 00465nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability BP.39.99
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8B KAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kampella, Kartikeya
245 ## - TITLE STATEMENT
Title Brand challenge : adapting branding to sectorial imperatives
Statement of responsibility, etc. Kampella, Kartikeya
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 338 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Southern Book Star
Provenance (VM) [OBSOLETE] SBS-T/407 dtd 1/1/2015
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 0.00   R 658.8B KAM IMK13955 25/10/2019 25/10/2019 Book