Advertising and promotion : an integrated marketing communications perspective (Record no. 579447)

MARC details
000 -LEADER
fixed length control field 00606nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 625
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number S 659 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E ; Belch, Michael A; Purani, Keyoor
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
Statement of responsibility, etc. Belch, George E ; Belch, Michael A; Purani, Keyoor
250 ## - EDITION STATEMENT
Edition statement 9 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Tata-McGraw-Hill publishing company, New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 1016 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note SC DEVELOPMENT 2014-15
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-2507/14 dtd 31/03/2015
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 625.00   S 659 BEL IMK13924 25/10/2019 25/10/2019 Book