Advertising and promotion : an integrated marketing communications perspective (Record no. 579447)
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000 -LEADER | |
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fixed length control field | 00606nam a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | |
Terms of availability | 625 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | S 659 BEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E ; Belch, Michael A; Purani, Keyoor |
245 ## - TITLE STATEMENT | |
Title | Advertising and promotion : an integrated marketing communications perspective |
Statement of responsibility, etc. | Belch, George E ; Belch, Michael A; Purani, Keyoor |
250 ## - EDITION STATEMENT | |
Edition statement | 9 edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Tata-McGraw-Hill publishing company, New Delhi |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1016 p |
490 ## - SERIES STATEMENT | |
Series statement | |
500 ## - GENERAL NOTE | |
General note | SC DEVELOPMENT 2014-15 |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Modern Book Centre |
Provenance (VM) [OBSOLETE] | MBC-2507/14 dtd 31/03/2015 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 07/01/2022 | 625.00 | S 659 BEL | IMK13924 | 25/10/2019 | 25/10/2019 | Book |