Introduction to marketing theory and practice (Record no. 578902)

MARC details
000 -LEADER
fixed length control field 00507nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 295
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Adrian
245 ## - TITLE STATEMENT
Title Introduction to marketing theory and practice
Statement of responsibility, etc. Palmer, Adrian
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford University Press, London
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 645 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 295.00   658.8 PAL IMK13379 25/10/2019 25/10/2019 Book