Building brands : strategy and tactics (Record no. 578796)

MARC details
000 -LEADER
fixed length control field 00433nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 995
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B GAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gallardo, Luis
245 ## - TITLE STATEMENT
Title Building brands : strategy and tactics
Statement of responsibility, etc. Gallardo, Luis
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Viva Books Private Limited
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 271 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Cosmo Books India Pvt. Ltd.
Provenance (VM) [OBSOLETE] n No
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 995.00   658.8B GAL IMK13273 25/10/2019 25/10/2019 Book