Encyclopaedia of marketing management Vol. 1 Principles of advertising : concepts and theories (Record no. 578775)

MARC details
000 -LEADER
fixed length control field 00549nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 4000
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8 JOS.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Joshi, D R; Singh, Y; Gupta, A
245 ## - TITLE STATEMENT
Title Encyclopaedia of marketing management Vol. 1 Principles of advertising : concepts and theories
Statement of responsibility, etc. Joshi, D R; Singh, Y; Gupta, A
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cyber Tech Publications, New Delhi
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 264 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note A & A Book House
Provenance (VM) [OBSOLETE] AABH- 040 dtd 23/07/2014
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 4000.00   R 658.8 JOS.1 IMK13252 25/10/2019 25/10/2019 Book