Integrated advertising, promotion, and marketing communications (Record no. 578517)

MARC details
000 -LEADER
fixed length control field 00554nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 525
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number S 659 CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E; Baack, Donald
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
Statement of responsibility, etc. Clow, Kenneth E; Baack, Donald
250 ## - EDITION STATEMENT
Edition statement 4 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Prentice-Hall of India Pvt. Ltd., New Delhi
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 478 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note SC DEVELOPMENT FUND 2013-2014
590 ## - LOCAL NOTE (RLIN)
Local note MODERN BOOK CENTRRE
Provenance (VM) [OBSOLETE] MBC-2581/13 dtd 25/03/2014
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 525.00   S 659 CLO IMK12994 25/10/2019 25/10/2019 Book