Marketing indian brands : marketing concepts and strategies (Record no. 578201)

MARC details
000 -LEADER
fixed length control field 00489nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 480
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, S Ramesh
245 ## - TITLE STATEMENT
Title Marketing indian brands : marketing concepts and strategies
Statement of responsibility, etc. Kumar, S Ramesh
250 ## - EDITION STATEMENT
Edition statement 2 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Vikas Publishing House Pvt. Ltd
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 356 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Current Books (India) Pvt. ltd
Provenance (VM) [OBSOLETE] 700092 dtd 07/11/13
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 480.00   658.8B KUM IMK12678 25/10/2019 25/10/2019 Book