Creating the strategy : winning and keeping customers in B2B markets (Record no. 578018)

MARC details
000 -LEADER
fixed length control field 00539nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 495
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.402M GOU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gould, Rennie
245 ## - TITLE STATEMENT
Title Creating the strategy : winning and keeping customers in B2B markets
Statement of responsibility, etc. Gould, Rennie
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 238 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note UGC MRP Project under Dr K S Chandrasekar, Principal Investigator
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-1308/13 dtd 18/10/2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 495.00   658.402M GOU IMK12495 25/10/2019 25/10/2019 Book