Advertising and brand building : principles and cases studies (Record no. 577873)

MARC details
000 -LEADER
fixed length control field 00473nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 635
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 PON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pongiannan, K ed
245 ## - TITLE STATEMENT
Title Advertising and brand building : principles and cases studies
Statement of responsibility, etc. Pongiannan, K ed
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New century publications, New Delhi
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 194 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-0771/13 dtd 29/07/201
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 635.00   659 PON IMK12350 25/10/2019 25/10/2019 Book