Advertising planning and implementation (Record no. 577438)

MARC details
000 -LEADER
fixed length control field 00483nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120329732
Terms of availability 325
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sharma, Sangeeta; Singh, Raghuvir
245 ## - TITLE STATEMENT
Title Advertising planning and implementation
Statement of responsibility, etc. Sharma, Sangeeta; Singh, Raghuvir
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Prentice-Hall of India Pvt. Ltd., New Delhi
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 478 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Dreamtech
Provenance (VM) [OBSOLETE] D
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 325.00   659.1 SHA IMK11915 25/10/2019 25/10/2019 Book