Marketing management : text and cases in Indian context (Record no. 577422)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | |
| Terms of availability | 450 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | R 658.8 KAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Karunakaran, K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : text and cases in Indian context |
| Statement of responsibility, etc. | Karunakaran, K |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Himalaya Pub House: Bombay |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 620 p |
| 490 ## - SERIES STATEMENT | |
| Series statement | |
| 500 ## - GENERAL NOTE | |
| General note | |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Modern Book Centre |
| Provenance (VM) [OBSOLETE] | MBC-0406/13 dtd 30/05/2013 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
No items available.