Strategic marketing management (Record no. 577315)

MARC details
000 -LEADER
fixed length control field 00474nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9971513900
Terms of availability 419
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.402M AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Strategic marketing management
Statement of responsibility, etc. Aaker, David A
250 ## - EDITION STATEMENT
Edition statement 9 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. John Wiley & Sons: New York
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 338 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-0242/13 dtd 20/05/2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 419.00   658.402M AAK IMK11792 25/10/2019 25/10/2019 Book