Consumer behaviour in action: real llife applications for marketing managers (Record no. 577222)

MARC details
000 -LEADER
fixed length control field 00488nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 995
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 LAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lantos, Geoffrey P
245 ## - TITLE STATEMENT
Title Consumer behaviour in action: real llife applications for marketing managers
Statement of responsibility, etc. Lantos, Geoffrey P
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Yes Dee Publishing
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 628 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-0134/13 dtd 02/05/2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 995.00   658.8342 LAN IMK11699 25/10/2019 25/10/2019 Book