Brand mangement : principles and practices (Record no. 576923)

MARC details
000 -LEADER
fixed length control field 00443nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 425
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B DUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti
245 ## - TITLE STATEMENT
Title Brand mangement : principles and practices
Statement of responsibility, etc. Dutta, Kirti
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford University Press
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 455 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC- 1775/12 dtd 4/02/2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 15/10/2020 425.00 1 658.8B DUT IMK11400 25/11/2020 15/10/2020 25/10/2019 Book