Advertising : principles and practice (Record no. 576717)

MARC details
000 -LEADER
fixed length control field 00407nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 225
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Ruchi
245 ## - TITLE STATEMENT
Title Advertising : principles and practice
Statement of responsibility, etc. Gupta, Ruchi
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. S Chand & Co. Pvt. Ltd., New Delhi
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 402 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Dreamtech
Provenance (VM) [OBSOLETE] D
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

No items available.