When ads work : new proof that advertising triggers sales (Record no. 576491)

MARC details
000 -LEADER
fixed length control field 00479nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 195
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 JON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip
245 ## - TITLE STATEMENT
Title When ads work : new proof that advertising triggers sales
Statement of responsibility, etc. Jones, John Philip
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Prentice Hall of India
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 209 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note CURRENT BOOKS (India) Pvt Ltd
Provenance (VM) [OBSOLETE] CST: 32050669678C dtd 18/09/2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 195.00   659 JON IMK10967 25/10/2019 25/10/2019 Book