Understanding digital marketing : marketing strategies for engaging the digital generation (Record no. 574367)

MARC details
000 -LEADER
fixed length control field 00607nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 395
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.05467 RYA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ryan, Damian; Jones, Calvin
245 ## - TITLE STATEMENT
Title Understanding digital marketing : marketing strategies for engaging the digital generation
Statement of responsibility, etc. Ryan, Damian; Jones, Calvin
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page Pub: London
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 276 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-1519/09 DTD 21-09-2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element e-Business--e-Commerce--e-Finance--e-government--e-Marketing--e-Retailing--e-HRM--M-commerce--e-govt
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 395.00   658.05467 RYA IMK09487 25/10/2019 25/10/2019 Book