Marketing Research: An applied orientation (Record no. 573833)

MARC details
000 -LEADER
fixed length control field 00558nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120330447
Terms of availability 475
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing Research: An applied orientation
Statement of responsibility, etc. Malhotra, Naresh K
250 ## - EDITION STATEMENT
Edition statement 5 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Prentice-Hall of India Pvt. Ltd., New Delhi
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 811 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note Acc nos : 08800-8955 IMK VARKALA (UGC XI PLAN 2008-2009)
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-2970/088 dtd 17-03-2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 475.00   658.83 MAL IMK08953 25/10/2019 25/10/2019 Book