Advertising : principles and practice (Record no. 573647)

MARC details
000 -LEADER
fixed length control field 00571nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 425
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659 WEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William; Moriarty, Sandra; Burnett, John
245 ## - TITLE STATEMENT
Title Advertising : principles and practice
Statement of responsibility, etc. Wells, William; Moriarty, Sandra; Burnett, John
250 ## - EDITION STATEMENT
Edition statement 7 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Prentice Hall of India
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 592 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note Acc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009)
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-2953/08 dtd 17-03-2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 425.00   659 WEL IMK08767 25/10/2019 25/10/2019 Book