Implementing advertising strategy: a practical guide to cost effectively develop creative brochures, advertisements, hoardings, posters, corporate identification, radio commercials and more (Record no. 572957)

MARC details
000 -LEADER
fixed length control field 00604nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8190174110
Terms of availability 270
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 NAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Narula, Avinash
245 ## - TITLE STATEMENT
Title Implementing advertising strategy: a practical guide to cost effectively develop creative brochures, advertisements, hoardings, posters, corporate identification, radio commercials and more
Statement of responsibility, etc. Narula, Avinash
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Merx Equity Printers
Date of publication, distribution, etc.
300 ## - PHYSICAL DESCRIPTION
Extent 376 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-1240/08 dtd 30-08-2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 270.00   659.1 NAR IMK08077 25/10/2019 25/10/2019 Book